I am in the middle of a course which centres around building my coaching practice. After three and a half weeks of introspection, however, I realise that the course is more about taking a stand for what I believe in and thinking about how I want to put myself out into the world. Or at least that is my interpretation. Having analysed companies most of my career, I am more familiar with how companies do this – or don’t. Companies like to tell you about their mission statement